Alterna has been a pioneer in luxury haircare with state-of-the-art technology and key natural ingredients since 1997. With a commitment to quality, innovation and excellence, we set the industry standard by offering highperformance, eco-friendly formulas that not only set as apart but are the products of choice among salon stylists and beauty industry artisans worldwide.

Formulated with efficacious key ingredients and proprietary technology – including ENZYMOTHERAPY, an enzyme delivery system enabling the absorption of Essentials ingredients for superior keratin production, and Color Hold, protecting hair from color fade and wash out – the Alterna collection is based on the philosophy that what we leave out of our products is just as important as what we put in. Alterna is conscious of the enviromment and your health, with the majority of products FREE OF: Sulfates, Parabens, Gluten, DEA. TEA. Phthalates, Paraffin, Mineral Oil, Petralatum and PBA.

Alterna products can be bouth at our salon.